Reuzel

Reuzel

"by Schorem Haarsnijder & Barbier"

Reuzel (pronunciation: roo-'zul) is a term originating from the Dutch language, meaning lard. But sinds 2014 it is also the name of the finest, world-renowned brand of styling products known for unbeatable quality, performance and swagger. No lard included. Created by barbers, used by Everyone. 

For those ready to sculpt a style, write a story and be part of a legacy. Welcome to the Reuzel family. 

Men on a Mission

The story kicks off in a time of rock-n-roll grit and punk rebellion, 40 years gone in Rotterdam, Netherlands, when Leen and Bertus, affectionately referred to as The Bearded Bastard and The Bloody Butcher, began their journey. Barbers by trade, provocateurs by character, with an insatiable desire to create the perfect pomades for the counterculture they were so deeply ingrained in. Through trial and error, countless reformulations (and one far too close encounter with almost burning down the barbershop, a story for another day), the early versions of Red and Green came to be. And so, as traditional, old-school barbers, our unlikely protagonists dug deep into the rich history of pomades to create what is now celebrated as the world's finest in hair care…REUZEL.  

Inspired by the success of their pioneering Red and Green water-based pomades, Leen and Bertus set out to expand and create the perfect product line for the good people of Rotterdam, and someday, the world. What started as a line created for a very specific classic customer, Reuzel has evolved into a complete style and care line for all hair types, textures, and style objectives. Reuzel offers the best-in-class products to ensure that as styles change, attitudes remain the same.

 Captain Fawcett Limited

"Keep a stiff upper lip, regardless"

Captain Fawcett a manufacturer and purveyor of simply 'First Class Gentleman's Grooming Requisites'.

The story goes that in 1905 Captain Peabody Fawcett R.N Ret’d, the intrepid and eminent Edwardian explorer, disappeared whilst attempting to navigate to the source of the Ubangi, a major tributary to the Congo River. No trace was ever found of his seemingly doomed expedition... until that is, in 1997, an old battered trunk purchased at a house clearance sale, was taken home and its locks forced.

Keeping a Stiff Upper Lip!

Founding farther Richie Finney isn't Captain Fawcett. He's at great pains to stress that. He's the captain's righthand man. If you attend any convention, function, talk or festival and see the name Captain Fawcett, it's unlikely that you'll meet the captain himself, but you're sure to find Finney there, with his magnificently sculpted moustache and brown overall coat.

Whatever the intrepid captain's involvement in the company, it seems to be Finney who carries the bulk of the load. He's an engaging, enthusiastic man with the kind of energetic brain that suggests he would have made a success of whatever he tried.

The particulars of the company's creation are lost in a fog of entertaining myth and legend. What is certain, though, is that it's an extremely fine purveyor of moustache waxes, beard oils, and other related paraphernalia.

All hail the hirsute.

Layrite

Layrite Grooming Products

"For Barbers by Barbers"

In 1999, Donnie Hawley, a barber in California, was in hot pursuit of perfecting his client’s haircuts. His technique was being hindered by the traditional petroleum-based products his patrons wore that wouldn’t rinse out. Never wanting to limit style yet committed to an elevated standard of  barbering; Donnie labored to find a solution. The end result was a water-soluble pomade formulated to  “Hold Like Wax and Wash Out Like Gel". After one of Donnie's patrons commented that  his pomade was the only product that made his hair lay right, a brand was born. Layrite Men's Grooming Products have been setting the benchmark of traditional barbering and men's grooming ever since. 

The Story

The year was 1999. To most, it seemed the barbering trade was breathing its last breath. Nevertheless, Layrite’s passionate founder, Donnie Hawley, was still in hot pursuit of perfecting his client’s haircuts. His technique was being hindered by the traditional petroleum-based products his patrons wore that wouldn’t rinse out. Never wanting to limit style, yet committed to an elevated standard of barbering; Donnie labored to find a solution. The end result was a water-soluble pomade formulated to “Hold Like Wax and Wash Out Like Gel."

After one of Donnie's patrons commented that his pomade was the only product that made his hair lay right, a brand was born. Layrite Men's Grooming Products have been setting the benchmark of traditional barbering and men's grooming ever since. Often imitated but never replicated, our products have become the staple brand used by barbers seeking quality and authenticity the world over.

Proraso

A symbol of Italianness which 

has been conquering the world 

for 70 years.

Proraso is not only a great brand, since 1948 it has been growing together with Italians, and its excellence has changed the habit of beard shaving.

In the company founded in 1908 by his father Ludovico, Piero Martelli invented the Pre-Shave Cream: efficient and modern, it was first adopted by barbers, who immediately appreciated its professionalism, then by an ever growing number of Italians. It became an icon, witness to the principle inspiring the company and its mission: the choice of proposing professional quality products for a pleasant and impeccable shave, at the barber’s or at home.